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About Us


We are a full-service independent insurance agency located in McFarland, Wisconsin. Stephen M. Eddington Insurance Inc. was incorporated by Stephen Eddington in 1993. Stephen Eddington purchased Associated Insurance Agency, Inc. in 1999 and in 2001 Stephen Eddington purchased McFarland Insurance Services, Inc.


Stephen Eddington along with his family and associates have been supporting our local and surrounding community with insurance products ever since. Our motto is; “To be the best, you must work with the best. That’s why we want to work with you.” Associated Insurance Agency strives to accomplish this for our customers by providing the best customer service, the best insurance carriers and products, and the best knowledge. Whether you're looking for personal insurance on your home or car or business insurance, you've come to the right place.

What We Do

At AIA we strive to tailor insurance products for each client individually. Each family or business is unique in their own ways and so are their insurance needs. Our goal is to learn about our customers and help them choose the right insurance products and services for their own unique situation. We aim to provide the best customer service level before and after the sale to make sure our customers have the best insurance experience they deserve.


We proudly serve the following areas; McFarland, Madison, Verona, Fitchburg, Stoughton, Oregon, Middleton, DeForest, Cottage Grove, and Deerfield to name a few. We have clients all over Wisconsin and in multiple states.

We are licensed to do business in Wisconsin, Minnesota, Iowa, Illinois, Michigan and Colorado.

Why Choose Us

As an independent insurance agency, AIA partners with some of the best insurance carriers around. We represent many insurance carriers from local regional mutual insurance carriers to the stock national insurance carriers to provide outstanding insurance products and benefits to our customers. AIA prides itself on being students of the industry by hiring insurance professionals with a wide range of experience and expertise. We are proud of the fact that we are not just salespeople, but students of the industry able to assist our customers with the best insurance knowledge. Whether you're a new business, been in business for many years, small or large, buying your first home or car or you're a home and car buying expert we are ready and eager to help you with your business insurance and personal insurance needs.

Give us a call today, we look forward to the opportunity to work with you and earn your business for years to come.

Benefits of working with us
  • We work with multiple insurance carriers, but if you need a quick turnaround we can work to help you meet those needs.

  • Friendly, helpful, and knowledgeable staff

  • Personal account managers

  • Free consultations for all coverage offerings

  • Discounts when you bundle

  • Business packages

  • Family run agency

  • Involved in our community

  • One-stop shopping

  • Multiple choices and unbiased advice.

  • Help with claims, billing, and policy servicing.

  • Ability to write all types of accounts from basic home and auto policies to more complicated business policies.

  • Policy Reviews

  • Certificates of insurance

  • Worker's Compensation Experience Modification Monitoring

  • Prompt and Accurate Service

  • Plus more!

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